China-based Harves and US brand-owner Cloudco Entertainment sign an exclusive, long-term partnership
Beijing, China and Los Angeles, CA (February 21, 2020)
Harves, a global next generation experience firm, and Cloudco Entertainment, the US-based Care Bears’ IP-owner, content producer and global distributor, jointly announced an exclusive, long-term partnership to extend the Care Bears brand into China. The two will work together to create deep, new relationships with millions of Chinese families and children.
With this partnership, Harves becomes the master licensee of the brand’s consumer product, brand-licensing, and omnichannel retail distribution in China across all categories. The company will also develop new products for the Chinese market. Additionally, Harves will create and operate Care Bears-themed family entertainment experiences. The concept in development and the flagship site will be unveiled early in 2020, the first of many such properties the companies envision.
The Care Bears were created and launched in 1982 at American Greetings, inspired by the handpainted artwork of master illustrator Elena Kucharik. Since their debut, the Care Bears have brought the values of caring and sharing to generations of children and adults via their animated TV series and movies. They have become part of the culture for hundreds of millions of fans worldwide. Their message of cooperation and understanding has helped the brand generate more than $5B of worldwide retail sales. This is their first foray into China.
Bo Zhang, Chairman of Harves, believes the Care Bears represent an exciting and unique opportunity to introduce such well-loved characters to Chinese children and their families:
“Harves is committed to bringing the world’s most iconic brands and cultural experiences to families across China. I know that the Care Bears’ messages of caring, sharing, fun and inclusiveness will connect with all generations of Chinese families. We are excited that Cloudco shares this vision and look forward to working with them – and the Care Bears – to entertain and delight their newest fans.”
Added Sean Gorman, President of Cloudco Entertainment:
“We could not be more excited to have found such dedicated and talented partners for the Care Bears in Harves. Their deep experience in ideating, designing and constructing bespoke and immersive experiential entertainment centers is impressive enough, but the specific care, detail and creativity that they’ve applied to the Care Bears is beyond superlative. We’re excited to count Harves as a partner and look forward to working with them to make the Care Bears as fun, authentic and meaningfully connective to children, families and fans of all ages.”
IMG will continue to provide brand support for Care Bears in Asia as an agent of Cloudco.
A global firm with offices in Washington DC, Beijing, and Shanghai, Harves creates next generation engagements that connect new audiences to global culture, including immersive physical experiences, training and learning platforms, and O2O retail programs. Recently in China, Harves and the iconic Manchester United Football Club announced their partnership to develop branded entertainment and experience centers across the country. For more information, visit www.harves.com.
ABOUT CLOUDCO ENTERTAINMENT
Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.
ABOUT CARE BEARS™
Introduced in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. No strangers to television screens, they first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. They got their first television series from 1985 to 1988, which is currently available to watch on Netflix. Care Bears & Cousins, a Netflix original series, launched in fall 2015, and continues to delight fans around the world. Care Bears: Unlock the Magic, a 2D animated series featuring a new look and home for the bears, launched early 2019 on Boomerang.
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