LOS ANGELES, August 21, 2018

American Greetings Entertainment, the intellectual property, entertainment and outbound licensing company and owners of iconic kids brands including Care Bears™, Holly Hobbie™, Madballs™, Buddy Thunderstruck™ and Tinpo™, announced today that it is formally changing its name to Cloudco Entertainment.  The name change follows a recent spinoff from the former division of American Greetings into its own stand-alone company.

Long-time owners, the Weiss family, retain 100 percent ownership of Cloudco Entertainment, and all current key Cloudco executives and management remain in place.  In addition to the ownership of intellectual properties, Cloudco also will continue with all of the former American Greetings Entertainment marketing initiatives, content development and production activities, and consumer product programs and partnerships.

“American Greetings is in the DNA of our company and our brands, and we look forward to continuing to work with our former colleagues in licensed social expressions and other endeavors,” said Sean Gorman, President of Cloudco Entertainment. “But it’s also undeniably exciting to spread our wings, and with a slew of forthcoming announcements across several brands, it feels like now is the hour to leave the nest and take flight.”

With several soon-to-be announced productions and licensing partnerships, Cloudco Entertainment is currently working on the production of an all-new Holly Hobbie live-action TV series with Aircraft Productions and Wexworks Media for Hulu, Family Channel in Canada and The Universal Kids Channel, Tinpo, an all-new animated series produced for Cbeebies in partnership with OLM/Sprite Animation and Dentsu Inc.and has a soon to be announced Care Bears live-action/animated feature film in development with a major Hollywood studio 

About Cloudco Entertainment

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

About American Greetings

As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. AmericanGreetings.comlets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully.The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit www.corporate.americangreetings.com.

Cloudco Entertainment Media Contact:

Michelle Steinberg

dOMAIN Integrated

michelle@domainintegrated.com

dOMAIN Integrated Los Angeles

7961 W. Third St. 2nd floor

Los Angeles, ca 90048

O: 323.549.0012 

dOMAIN Integrated New York
601 W. 26^th Suite 1227

New York, NY 10001

O: 212.675.0012

American Greetings Contact:

Megan Baucco

216.252.7300 ext. 2841

megan.baucco@amgreetings.com