The Point.1888 Chosen to Deliver Brand Licensing Programme for Kids’ TV Series Tinpo
(January 16, 2019)
New CBeebies show Tinpo has selected The Point.1888 as its exclusive brand extension partner in the UK.
Making waves in the industry as the next generation of brand licensing, The Point.1888 will be working with Tinpo owner Cloudco Entertainment to secure a number of long-term sustainable licensee partnerships across a spectrum of retailers. It is hoped the programme will drive greater awareness for the brand as it enters its first full year on the CBeebies channel.
Tinpo, which launchedwith a primetime sloton CBeebies In Q4 2018,is already proving extremely popular with its pre-school audience. Described as a construction-themed fantasy, the main character Tinpo and his team use fun, innovation and wonder to solve problems in their unique world and “get the job done”.
As part of the agreement with The Point.1888, the brand will be looking at Publishing, Toys, Home, Arts & Crafts, Puzzles and Games with the first products expected to be released from AW2019.
Established in 2014, The Point.1888 delivers retail focused brand extension programmes through partnership licensing agreements. The company has grown exponentially in the last 12 months, building strategic licensing programmes for Yvonne Ellen, Barratt, and Battersea. It was its award-winning work and vast experience with children’s brands such as L.O.L Surprisedrew Cloudco Entertainment to the agency.
Representatives from Cloudco Entertainment and The Point.1888 will be attending next week’s Toyfair at London Olympia to promote the new licencing opportunity and secure licensee and retail partners.
Bethan Garton, Retail & Brand Director, The Point.1888, said: “As a mum, I’m only too familiar with the brilliantly fun and educational content on CBeebies. To be able to work with Tinpo which has already made such a big impression on the channels’ viewers is incredibly exciting and we can’t wait to show the impact a brand licensing programme will have.”
Roubina Tchoboian, Director of International Licensing, Cloudco Entertainment, said: “Cloudco Entertainment is no stranger to brand licensing but with The Point.1888 we saw something different on offer. Their honesty, dedication and relationships with retail buyers really made them stand out to us and with Tinpo still growing in popularity in the UK, the match felt right. We’re delighted with our decision and excited to be developing some new products for Tinpo’s fans.”
For more information, please contact:
Hannah Brice at Upmarketry
Tel: 0118 453 9408
Notes to Editors:
About : The Point 1888.
The Point.1888 is the next generation of brand licensing. Matching brands with retailers and manufacturers to create powerful new products, The Point.1888 helps its clients boost revenue, brand awareness, consumer engagement and brand love.
It also donates 11% of its profits each year to charities that have an emotional connection to each collaboration.
Borne from Joseph Miller & Sons Ltd, The Point.1888 is a fifth-generation family company with 130 years’ experience in bringing products to market.
It believes that making more money and getting closer to customers is easy when you have the right partner. You go out of your comfort zone, create something new and work with businesses you never thought you would. And the results can be incredible. That’s The Point(.1888) of brand licensing.
For brand extension opportunities please contact: email@example.com
About : Tinpo and Cloudco Entertainment
Tinpo and his construction team are the outside-the-box problem solvers for the citizens of Tinpotown, they ask “what if…?” until the job is done. The 78 x seven-minute CGI-animated preschool series is produced by Cloudco Entertainment in conjunction with Japan’s Dentsu and OLM in association with L.A.-based Sprite Entertainment. The series premiered on UK’s CBeebies in December 2018 and is set to follow on Japan’s TV Tokyo.
About Cloudco Entertainment
Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.